@demo_nova · DEMO · Network
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Ch4 · Lesson
Greet, introduce, thank — the retention loop
TikTok's own retention framework is four elements: Welcoming, Self-Introduction, Gratitude, and Background Music. Running them on a loop keeps new viewers from bouncing and signals an active room to the algorithm.
- Greet new viewers by name in the comments the moment they arrive.
- Re-introduce yourself every 15–20 minutes (name, what you do, your schedule) — it's an algorithm signal, not just politeness.
- Pair every welcome/intro with a tiny CTA (drop a heart, say where you're from).
- Thank gifters AND mods/loyal regulars by name — public recognition seeds more participation.
Why this works. New viewers decide in seconds whether to stay. A steady greet–introduce–thank loop turns drop-ins into participants, and the engagement spikes make the algorithm push the room.
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